COSSETTE'S ACQUISITION OF PULSE MARKETING COMPLETE
By Adnews Staff
Cossette Communication Group Inc. of Quebec has announced its acquisition of Pulse Marketing Inc. of Halifax, is complete. The acquisition of Pulse was Cossette's first since going public last June. Pulse Marketing Inc. will operate under the name Cossette Atlantic starting January 1, 2000. Pulse partners Bill Murphy, David Maguire and Neale Bennet will remain in charge of the communications-marketing firm. The acquisition strengthens Cossette's marketing and communications in the Atlantic region and continues its intentions to use the funds its raised through its IPO to accelerate growth and expand in Canada as well as accelerate its development in the United States.
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