PUBLICIS WELLCARE IN AWE OVER AWARDS
By Adnews Staff
The healthcare practice of Toronto-based Publicis SMW is celebrating after winning 11 awards at the In-Awe Awards ceremony. Publicis WellCare's haul make it the biggest winner of the evening. The awards, coming for work done for several of the firm's clients, included three gold, six silver and two bronze. Hoechst Marion Roussel's Allegra brand took home two bronze, three silver and one gold, while its Nicorette brand was awarded one silver and one gold. Organon's Marvelon brand was awarded one silver and W.K.Buckley's Jack and Jill Children's cough medication was the winner of one gold award. Publicis WellCare's self-promotional X-Ray mailer was also awarded a silver award. The In-Awe Awards are sponsored by the U.S. Medical Marketing Association.