HOLIDAY SEASON COMING AS SONY GIVES THE GIFT OF A PRICE DROP
By Adnews Staff
Sony Computer Entertainment America of Foster City, California is getting ready for the gift giving season. Effective August 23, its PlayStation game console will be available at the new reduced suggested retail price of $139 ($99US). As an added gift bonus, the company also announced several new titles in its "Greatest Hits" lineup of PlayStation games, also reduced in price to $29.98 ($19.99US). To support the price drop, the company is launching a new advertising campaign that will be rolled out over a two-month period. National television and print placements as well as radio buys and cinema advertising will be used. Advertising for Sony is done by Harrison, Young, Pesonen & Newell of Toronto. PR is handled by Fleishman Hillard Canada of Toronto.