SEARS GUARANTEEING THE GOOD LIFE AT A GREAT PRICE
By Adnews Staff
Sears, Roebuck and Co. of Chicago, is launching a new marketing campaign and tag line "The Good Life at a Great Price. Guaranteed." The retailer announced its new campaign will break in September, promoting three of is brands: Crossroads, Fieldmaster and TKS Basics. Sears plans to integrate its new theme into broadcast and print advertising for its Sears Home Service, Sears Hardware, Sears Credit, sears.com, Sears Days, Sears Tire Group and in its holiday campaign. Sixty broadcast spots and print ads are designed to reach Sears target customer, women between 25-54 years of age and her family. The campaign was created jointly by Ogilvy & Mather of Chicago and Young & Rubicam of Chicago and New York.
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