ROYAL AGRICULTURAL WINTER FAIR HIT WITH A BRAINSTORM
By Adnews Staff
The Royal Agricultural Winter Fair has been hit with a brainstorm in its decision to redesign and restructure its advertising initiatives. That brainstorm is The Brainstorm Group of Toronto. In an agency review, the RAWF awarded its advertising assignment to Brainstorm after a competition involving incumbent LA Ads and Montana Steele Advertising Inc., both of Toronto. The new campaign will start in September and peak as the 1999 RAWF kicks of November 4. The event runs through to November 13.
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