NADBANK STUDY RESULTS DELAYED
By Adnews Staff
NADbank inc. (Newspaper Audience Databank) of Toronto has announced it will delay the release of its study originally scheduled to be for early October. According to NADbank, prior to the release of each study, a technical committee reviews the results to ensure accurate and reliable data. During the review, the committee, made up of research professionals, advertising agencies and newspapers, found that further review of the results were needed. The committee has retained the services of an independent consultant to review the study. It is because of this additional review, that the release of the results will be delayed. NADbank's research supplier is Canadian Facts. NADbank expects to announce a launch date for late October within the next two weeks.