KVOS AND NIELSEN BRING PEOPLE METER TO VANCOUVER
By Adnews Staff
KVOS, a television station based in Bellingham, Washington is bringing the People Meter services of Nielsen Media Research of Markham, Ontario to the Vancouver market. The station signed a five year local market contract with Nielsen to provide KVOS with television ratings for its Vancouver audiences. John Gibson, vice president general sales manager, KVOS TV 12, said the station values the utility of Nielsen's electronic People Meter data and software services, especially its unique ability to produce schedule reach and frequencies. Nielsen Media Research provides television audience measurement services for programs sources in Vancouver, Victoria and Toronto, national broadcast networks, specialty cable networks and national syndicatiors.