SUITE101.COM MARKETING WITH DOUBLESPACE
By Adnews Staff
Suite101.com Inc. of Vancouver is marketing itself with the help of Doublespace of New York. The firm will be responsible for providing creative and technical solutions that will include advertising, brand awareness, site scalability, e-commerce architecture and a media plan for Suite101.com. The marketing launch date is scheduled for September 1999. Suite101.com is an online community of real people who find information on the Internet. Three categories of users for the site includes visitors, members and contributing editors. Editors search the Internet for the best Web sites in their areas of expertise and or interest and will publish articles as well as the site links for both members and visitors. The goal of the marketing campaign for Suite101.com is to achieve its target of 250,000 members by December 31, 1999.