WINTER FAIR CAMPAIGN KICKS OFF
By Adnews Staff
LA Ads of Toronto is going animal. The agency launched a campaign this week for the Royal Agricultural Winter Fair, being held in Toronto from Nov. 7 to 18. The campaign uses transit shelter, radio and newspaper advertising to push weekday ticket sales. One ad has a picture of a pig and the headline "We're Just As Sexy Monday to Thursday." Among the highlights of the annual event are the Royal Horse Show, featuring international competitions, and the Winter Garden Show, which has an Australian theme this year.
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