TD SAYS CUSTOMERS CAN HAVE IT THEIR WAY
By Adnews Staff
Toronto Dominion Bank launched a new corporate campaign last week. The theme line is "Your Bank. Your Way." The image booster uses TV, print, billboard and point-of-purchase advertising created by the Toronto office of TBWA Chiat/Day Advertising. "The advertising demonstrates our understanding that our customers' financial lives are becoming more complicated and that part of our task is to help make it easier," financial services vice-president Christine Thompson says in a release.
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