HUGGIES BRINGING LITTLE SWIMMERS TO CANADA
By Adnews Staff
The Kimberly-Clark Corporation has announced the launch of its "Huggies Little Swimmers" in Canada. Little Swimmers are disposable swimpants for boys and girls available in four colors and sold in three sizes, small, medium and large. Little Swimmers are designed to be worn alone or under swimsuits and offer diaper-like protection without swelling or falling apart in water. The new swimpants began appearing on store shelves earlier this month. The introduction of Huggies Little Swimmers is being supported with television and print advertising. Direct mail samples and coupons are also going to be available during the summer season. Advertising for Huggies is handled by WPP Group's Ogilvy & Mather.
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