LARTER GROUP SHOPPING AT THE PROMENADE
By Adnews Staff
The Larter Group of Aurora, Ontario has been chosen at the new agency-of-record for The Promenade, one of Canada's shopping centres. The Larter Group was awarded the account after The Promenade Shopping Centre had five unnamed advertising agencies present their credentials. "We chose The Larter Group for its background in branding, knowledge of retail, public relations and its strategic track record in working with other clients," Promenade's marketing director, Rachel Milan said. The Promenade is managed by the Cadillac Fairview Corporation. The first assignment is to begin this summer.
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