FIDO CALLING FCB DIRECT
By Adnews Staff
Microcell Solutions Inc. of Montreal has awarded its Customer Life Cycle Management, Retention and its Loyalty Marketing efforts to FCB Direct Canada. FCB won the account in a competition with two other unnamed agencies is the first quarter of 1999. Microcell Solutions is a wireless communication company that markets Personal Communications Services under the Fido brand name. FCB will be working with Microcell's advertising agency who created the Fido brand, BOS of Montreal. FCB Direct will develop programs to extend the brand promise to the individual customer level. A new campaign will be breaking in June from FCB Direct and BOS but details were not being revealed. Direct Marketing Customer Acquisition and Sales Promotions remain with Carlson Marketing in Montreal. FCB Direct is a relationship and database marketing agency with offices in both Montreal and Toronto.