LABATT LAUNCHING WATERWISE CAMPAIGN
By Adnews Staff
Labatt Breweries of Toronto is greeting the first long weekend of the summer season with the launch of the Labatt WaterWise Boat Pro Safety 1999 campaign. Beginning the Victoria Day long weekend and continuing until Labor Day across Ontario, the Labatt WaterWise Boat Pro Safety campaign will target four themes: don't drink and boat, always wear a personal flotation device, be properly trained in the new boating regulations and be environmentally friendly. Through radio partnerships with stations such as Rock 95 in Barrie, Wolf in Peterborough and Peak 95 in Collingwood, as well as television stations such as CKCO, the Outdoor Life Network and Sportsnet, 30-second public service announcements will be running to promote the campaign. The P.S.A.'s were created by Blaicher Marketing International of Shanty Bay, Ontario. A live component to the campaign features a team of three people traveling throughout the province visiting water events delivering safety messages and providing safety demonstrations. The Labatt WaterWise Boat Pro Safety campaign will also be hosting a contest which will test boating safety knowledge. A variety of prizes are available to be won including watercraft and water safety equipment. This year's event, the fourth of its kind, is being sponsored by Labatt Breweries, Shell Nautilus Marine Oil, Mustang Survival Corp., Mercury Outboards and Bombardier Recreations Products. Support for the program is also being provided by the Canadian Power and Sail Squadrons, Ontario Community Council on Impaired Driving, Ontario Marina Operators Association, Centre for Addiction and Mental Health and the Ontario Provincial Police.