AUTOBYTEL.CA NAMES GCI GROUP AOR
By Adnews Staff
Autobytel.ca, an e-commerce website for car-buying, has appointed GCI Group as the company's public relations agency-of-record. GCI will be responsible for Canadian media relations and communications. Autobytel.ca is a national, Internet-based purchasing program for new vehicles in Canada. The site features manufacturers' suggested retail pricing, vehicle specifications, professional and consumer reviews and safety information. Autobytel.ca Inc. is a wholly owned subsidiary of Irvine, California-based Autobytel.com Inc. GCI is continuing to work with Autobytel.ca on a media relations tour that began earlier this year.
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