BID.COM AND CHAPTERS INTERNET PARTNER UP
By Adnews Staff
Online auction Bid.Com and online book seller Chapters Internet have announced an online partnership. The agreement includes the development of a Chapters-branded book category on the Canadian portion of the Bid.Com Web site and Chapters.ca merchant link buttons and Internet advertising throughout the site. As part of the agreement, Bid.Com will create a category on its Canadian site for the purpose of auctioning and selling books. Visitors to the site will be able to purchase Chapters merchandise online. To enhance its off-line presence, Bid.Com is also launching promotional events in Chapters retail stores across Canada in the coming months. Earlier this month, Chapters began advertising on <www.bid.com> to promote the launch of its e-commerce site. The Chapters' book category will be available online early this summer. PR for Chapters Internet is handled by High Road Communications of Toronto.