HIGH ROAD SAFE WITH SPECTRA SECURITIES
By Adnews Staff
Security is not a problem at Toronto-based High Road Communications after the agency was named the public relations agency-of-record for Spectra Securities Software Inc. also of Toronto. Specta is a supplier of software solutions to companies in the financial services industry. "We are extremely pleased to add Spectra to our growing list of clients," High Road Communications, senior partner, Mia Pearson said in a release. "Spectra is aggressively expanding its U.S. operations and we look forward to helping the company raise its profile on Wall Street and throughout North America." Spectra had previously been working with an unnamed New York-based agency. High Road has already begun working on a media relations campaign for both Canada and the U.S. Spectra has offices in Toronto and New York.