THE BRAINSTORM GROUP SELLING LEMONADE
By Adnews Staff
The BrainStorm Group of Toronto has been picked by Mike, creator of mike's hard lemonade, as his integrated communications and advertising agency. The agency won the account in a competition. In a release Mike said he really liked the BrainStorm Group's fresh approach and the contribution their team has already brought to the business both strategically and creatively. Mike's hard lemonade is based in Vancouver, British Columbia. The alcoholic beverage, made with vodka and lemonade, is available in liquor stores across Canada. The first television campaign for mike's hard lemonade will be launched May 10.
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