VALVOLINE GETS NEW LOOK FOR SPRING SEASON
By Adnews Staff
Valvoline Canada of Mississauga, Ontario is making it easier for consumers to find the company's automotive oils with the introduction of new bottle designs. The new designs feature the colors blue, plum and gold and will be seen on Valvoline's one-litre All-Climate, DuraBlend and SynPower brands of motor oil. The new designs made their debut at Canadian Tire, Wal-Mart, Sears, London Drugs, Auto Plus Stores, Lordco, Rona, TSC, Car Quest and UAP/NAPA stores April 1. The All-Climate motor oil features a new blue bottle with product information. The DuraBlend synthetic motor oil features a plum-colored bottle with a centre pour neck that distinguishes it from the All-Climate oil. The Durablend also features product information. The SynPower brand features a gold bottle, also with the centre pour neck and a description of the synthetic performance characteristics on the label. According to the company, the introduction of the new bottles will bring global consistency to the structure and appearance all three motor oils. Valvoline Canada is a division of Ashland Canada Inc., an automotive products supplier.