GREYSTONE LAUNCHES NEW BRAND CAMPAIGN
By Adnews Staff
Greystone Properties Ltd. of Vancouver has announced that Bryant, Fulton & Shee Advertising, also of Vancouver, has been named agency-of-record for Greystone's brand identity campaign. Greystone is a residential and commercial real estate developer in British Columbia. The assignment includes name and logo development, signage, collateral, advertising, direct mail, internal events and website communications. The campaign will run through June and July in the lower mainland of British Columbia with some national print exposure. "Our agency selection was based on their clear understanding of our need to reach all of our key customer segments with a clear and consistent message," Greystone's director of administration, Leslie Foss, said in a release. "BFS's presentation to us also demonstrated their ability to integrate our brand character and core messages across a wide spectrum of communication vehicles, from direct mail and collateral materials to traditional advertising."