PALM PUBLICITE LAUNCHES TWO NEW CAMPAIGNS
By Adnews Staff
PALM Publicite Marketing of Montreal has just finished work on three new campaigns for clients Volkswagen and Michelin Canada. The first campaign, for Volkswagen based in Ajax, Ontario, is focusing on the company's New Beetle, highlighting the car's qualities of solidity, handling, performance and image. The ads, which are being called NEWBEETLETANK, NEWBEETLETRAC, NEWBEETLEVROUM, NEWBEETLEGRR and NEWBEETLEVIEW, broke last week and will be seen on billboards across Canada.
The last two campaigns just finished by PALM was for Michelin Canada of Laval, Quebec. PALM has produced two new billboard campaigns for the tire company's brands BF Goodrich and Uniroyal. Two billboards adopting the signature "Take Control" will be used for BF Goodrich while the Uniroyal campaign will launch the new flat-resistant Nail Gard Tire. Both campaigns broke last week and will be seen across Canada.