ZEERO SHINES WITH HOT DOCS '99
By Adnews Staff
Zeero Inc., the Toronto design firm, has created a bold campaign for Hot Docs '99, the Canadian International Documentary Festival. The campaign, entitled "Entertain Reality" is designed to show documentaries are a reflection of real life. Breaking last week and running through to the end of the festival, the campaign includes print ads running in film trade publications. The campaign also includes street and store posters, postcards, program book, event signage, television commercials on TVO and ads in Eye Magazine, Playback, P.O.V., Real Screen and Montage. Hot Docs '99 features over 70 of the years non-fiction films from Canada and around the world. Taking place in Toronto's "Little Italy" at the Royal Theatre, Hot Docs '99 runs from May 5 through May 9.