CENTENNIAL COLLEGE HOLDING AD AGENCY REVIEW
By Adnews Staff
Toronto-based Centennial College is conducting a review of advertising agencies for the college's student recruitment and partnership development accounts. Campbell, Michener & Lee Inc., Centennial's agency of record since 1995, will be participating in the review. The selection process, led by a committee of college representatives, will take place from May until July. Suitable candidates must have full-service capabilities and show strength in strategic planning, creative skills and the ability to produce effective print and electronic communication vehicles. The agency must have expertise in graphic standards and media buying. The total budget has yet to be determined.
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