CHAPTERS INTERNET SIGNS AGREEMENT WITH YAHOO! CANADA
By Adnews Staff
Chapters Internet has signed an agreement with Toronto-based Yahoo! Canada to become the online local book merchant on <http://www.yahoo.ca>. The agreement, announced yesterday, includes banner advertising on Yahoo! Canada's home pages, directory pages, keyword pages and Chapter.ca merchant link buttons on selected directory pages and keyword pages. "Chapters Internet is aggressively expanding our online presence as we continue to offer Canadians a convenient and efficient way to purchase books," Chapters Internet, director of marketing, Ciricia Proulx said. "Our partnership with Yahoo! Canada significantly extends the reach of the Chapters.ca bookstore on the Internet and will strengthen our position as a major player in Canada's e-commerce marketplace." Chapters.ca provides next day delivery for its inventory of books, videos, DVDs, music CDs and software. Yahoo! Canada is a Canadian Internet guide. PR for Chapters Internet is handled by High Road Communications of Toronto.