THE BAY LAUNCHES WINDOW PROMOTIONS
By Adnews Staff
The Bay is continuing its support for the Fashion Cares gala fundraising event on May 8 by making a few heads turn. Fashion Cares is a non-profit organization supporting the AIDS Committee of Toronto. The theme of the gala evening is MAC Viva Glam Mondo MovieRama and The Bay, in support of the event, is showcasing special windows displays dressed for the event. In keeping with the theme, the windows will highlight move starlets in designer gowns and dresses. The windows will ask "What are you wearing to the Ball?'" They will be on display until May 17. Also, both downtown Bay stores will be selling the Fashion Cares Card, will all proceeds going to the AIDS Committee of Toronto. The card entitles Bay customers to a 10% discount on most regularly priced merchandise. The Bay has also partnered with CHUM-FM to give away two prize packages that will be promoted through the radio station. Fashion Cares is a project of the local fashion and design industries to benefit the AIDS Committee of Toronto. The Bay is sponsoring the Fashion Hall where this year's show takes place. PR for Fashion Cares is being handled by Toronto-based Cohen & Wolfe.