MAGNA PICKS WOLF GROUP
By Adnews Staff
Automotive systems supplier Magna International Inc. has named Wolf Group of Toronto as its agency of record. Wolf Group will function as Magna's lead supplier of marketing, advertising, public relations and communications services through both its Toronto office and its recently-opened Detroit office. "Magna is an exciting company that represents the best of innovation and entrepreneurial spirit," said Wolf Group CEO Gerry Frascione in a release. "We are pleased to provide an integrated capability to work with Magna." Magna selected Wolf Group after interviewing eight consulting firms in Canada and the U.S., citing "depth of experience and expertise" as the determining factors.
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