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BRAMALEA CITY CENTRE GETS READY FOR SPRING

Bramalea City Centre is getting ready for the start of the Spring/Summer season with the launch of its new advertising program. The will target local Brampton shoppers using billboards, transit shelters, GO train posters, exterior bus ads and interior bus posters. The campaign highlights the ongoing renovations and expansion of Bramalea City Centre using the tagline "Look at Us Now". To support the advertising campaign, a four-colour 1999 Bramalea City Centre marketing calendar was developed and distributed to mall tenants and downtown Brampton businesses. The campaign was created by Sharpe Johnson Productions. PR for the Bramalea City Centre is handled by The Communications Group of Toronto.

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