BBDO AND HONEYCOMB GIVING TWEENS WHAT THEY WANT
By Adnews Staff
POST Cereals of Toronto have announced its most recent Honeycomb cereal TV campaign that is targeting tweens or more accurately kids who fall somewhere between the childhood years and teenage years. Created by BBDO Canada, the new 30 second national (except Quebec) commercial builds on Honeycomb's "Get What You Want" campaign launched in 1997. The commercial was shot in a hyper-realistic style by director Stephen Surjik. Post makes Shreddies, The Original Shredded Wheat, Honeycomb, Alpha-Bits and Sugar-Crisp cereals and is a division of Kraft Canada Inc. BBDO Canada is part of the BBDO Worldwide Network.
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