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HIGH ROAD SIGNS ON TO PROMOTE CHAPTERS INTERNET

By Adnews Staff

High Road Communications of Toronto has been named the public relations agency of record for Chapters Internet. Beginning immediately High Road will be responsible for promoting the online bookstore through a North American media relations and publicity program with a focus on Canada. The Chapters Internet online bookstore was launched in October 1998 and became an alternative for Canadian book buyers. Chapters Internet is a division of Chapters Inc. PR for Chapter Inc. is handled by Fleishman-Hillard Canada of Toronto.

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