MAYTAG SEEING DOUBLE
By Adnews Staff
Maytag Appliances of Newton, Iowa is giving consumers a two in one deal with the introduction of its newest kitchen appliance, the Maytag Gemini Range. The range, which gets its name from the Zodiac sign for the twins, features two ovens together in one range. The first oven accommodates big meals and the second bakes, broils, warms and toasts as well as heats up twice as quickly. The two ovens provide consumers with double the cooking capacity of any single-oven range in the same space a conventional range would occupy. "The Gemini range was designed based on how consumers prepare and cook meals everyday," Maytag's vice president, cooking category, Mark Buss said in a release. The double range will be available at retail stores in July. A national multi-media campaign for advertising and promotion of the new range is planned for the summer to coincide with Maytag's launch of the Gemini. Advertising for Maytag is done by Leo Burnett of Chicago. PR is handled by Edelman Public Relations of Toronto.