QUEBEC RESIDENTS JUMP INTO BUNGEE
By Adnews Staff
Bungee, a new alcoholic beverage developed in Quebec by La Brasserie Labatt has Quebec residents diving right in. The new beverage offers consumers the taste of orange in the form of an alcomalt beverage made from malt, natural flavors and concentrated orange juice. The alcomalt line was launched last year with the introduction of Boomerang. Bungee is the newest flavor in the alcomalt line. The launch of the new beverage is being supported with television and print advertising. A 30 second spot will air in both English and French in Quebec markets and print ads will be running in Montreal cultural weeklies. The ads were created by Palm Publicite Marketing Inc. of Montreal.
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