BROOKE HANSEN CREATES HISTORY WITH NEW PROMOTION
By Adnews Staff
Brook Hansen Canada Inc. of Mississauga is creating history as the world gets ready to greet the future. As the countdown to New Year's continues, the manufacturer of motors, gears, reducers, couplings and drive packages is celebrating the year 2000 with a new promotion and advertising campaign. The theme of the new marketing initiative is "Brook Hansen - Full Speed Ahead" and includes a contest to win a trip to New Zealand. Brook is launching the campaign mid-April. Print ads will appear in trade magazines across Canada and will be featured on Brook's Web site. The winners of the contest will go down in history as the first people to celebrate the new millennium as the sun will strike land first on January 1 in New Zealand. The campaign and Web site was developed by Campaign House Worldwide of Toronto.