YELLOW.CA ON A SITE NEAR YOU
By Adnews Staff
Tele-Pages Inc. has announced that Yellow.ca has entered into several contracts with Canadian Internet portals to provide its business directory service. Yellow.ca is owned and operated by Tele-Pages Inc., a directory publisher. In February Yellow.ca signed advertising contracts with Canoe.ca, Yahoo! Canada, Quicken.ca, @Home Canada and ChaptersGLOBEl.com. Under the terms of the agreement, which vary in time from six months to a year, Yellow.ca has been integrated into each company's Web site through banners and button on navigation bars. Tele-Pages Inc. recently appointed Gallop and Gallop's Virtual Billboard Network of Toronto as its agent for multi-market site advertising. Yellow.ca was launched in mid-January as a national interactive business search directory.