BANK TELLS ROBBERY SUSPECTS: SMILE YOUR ON CAMERA
By Adnews Staff
The Bank of Montreal is launching print ads in daily newspapers across Ontario not promoting a new service or product from the company but instead are featuring photographs of robbery suspects. The pictures presented in the ads come from the bank's security cameras. The first ad appeared in The Toronto Sun yesterday. The headline read "WANTED FOR BANK ROBBERY" and presented two frontal photographs of the suspect taken during the robbery of a Bank of Montreal branch at Queen and Leslie in Toronto. The ad asks anyone who can identify or locate the individual to call Crime Stoppers. The ad space was purchased by the bank and the creative for the ad was done by The Toronto Sun.
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