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HEINZ DELIVERS GLOBAL ACCOUNT TO LEO BURNETT

By Adnews Staff

H.J. Heinz Co. has awarded Leo Burnett Co. of Chicago its global convenience meals business. The convenience meals account includes pasta, beans and soups. This follows Heinz's decision to consolidate its global ketchup business with Burnett last October. Burnett was awarded the convenience meals business after a competition with Bates Worldwide, Foote, Cone & Belding and J. Walter Thompson all of New York.

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