MANDARIN CLUB AND KITE FLIERS ASSOC. PRESENT KITEFEST
By Adnews Staff
The Mandarin Club of Toronto and the Toronto Kite Fliers Association are looking for blue skies as it begins working on its annual KiteFest event. The event is designed to create an affair where kite fans can meet and share histories and cultures of kite flying. The event attracts kite fliers from around the world and offers kite making and kite flying workshops. This year's theme will focus on European kites and will feature demonstrations and competitions in kite flying from kite flying associations around the world. An advertising campaign to promote the Fall event includes print, radio, television and poster advertising. Radio ads are presented in English and print and television spots are created in Chinese. Posters, along with a supplement promoting the event, are bilingual. Advertising and PR for KiteFest is being done by Focus Communications Inc. of Toronto.