ZELLERS AND CCFF TEAM UP TO RAISE FUNDS
By Adnews Staff
Zellers Inc. of Brampton, Ontario and the Canadian Cystic Fibrosis Foundation are once again teaming up to raise money for the CCFF over the Easter season. The retailer and foundation first formed a partnership in December for the Christmas season, when the stores began selling stop sign decals featuring Snoopy from the Peanuts comic strip. The tagline on the sign said "Santa, Please Stop Here" and could be seen from inside and outside the home. The two-sided decals sold for $2 each and the proceeds went to the CCFF. Zellers and the CCFF are once again selling decals, this time featuring Bugs Bunny and the tagline "East Bunny, Please Stop Here". The decals will be sold in Zellers stores across Canada for $2 each. The decals will be promoted using in-store materials created in-house. PR for Zellers is handled by hoffman + company of Toronto.