DESIGNERS ONTARIO ZEERO IN ON READY-TO-WEAR LOOK
By Adnews Staff
Designers Ontario of Toronto is days away from its fifth annual Matinee Fashion Read-To-Wear Fall/Winter 1999 event. The showcase, which highlights Canada's new fashion collections, is itself introducing a new visual identity. Zeero Inc. of Toronto was brought in by Designers Ontario to develop a fresh campaign for the organization. The creative features seasonal colors and includes print ads running in Toronto Life Fashion and Style magazine March issues, as well as mail-out postcards, invitations and a 40 page program brochure. The Fall/Winter Ready-To-Wear event will be held March 23-24 at The Docks in Toronto. The event is organized by Designers Ontario, a non-profit organization which promotes and markets Canadian fashion design and designers to retailers, media and consumers worldwide.