HOME HARDWARE REDISCOVERS CANADA
By Adnews Staff
Home Hardware of St. Jacob's, Ontario is taking a trip across the country through its "Rediscover Canada Sweepstakes". Two winning couples from every province will embark on an all-inclusive ten-day tour. The grand prize winners will fly to Vancouver where they will board a VIA Rail train and travel to Kingston, Ontario. There the winners will board a steamboat and cruise to Montreal. From Montreal they will ride with VIA Rail to Halifax and upon arriving in Halifax, return home on Canadian Airlines. The prize covers all accommodations, meals on the train and cruise ship, return air transfers and $500 spending money. To promote the contest television spots in English and radio spots in French will be used. The advertising campaign will be supported with Home Hardware print spots in its weekly flyers and posters in VIA Rail stations announcing the contest, which runs from March 22 to June 5. Advertising for Home Hardware is done by the Saffer Group Inc. of Toronto. PR for the company is handled by Edelman Public Relations of Toronto.