CONCEPTS FEELING THE CHILL OF THE ICEBERG
By Adnews Staff
Toronto-based Concepts Inc. has felt a chill around the office after winning the Canadian Iceberg Vodka Corp. of Toronto account. The marketing communications agency was awarded the marketing and public relations activities for Iceberg early March after a competition with five unnamed agencies. The agency will rebrand Iceberg Vodka through label redesigns, new collateral materials, signage for on-site promotion and a complimentary public relations campaign. The new campaign will be launched in May and will be targeted at Ontario urban markets, continuing with a roll-out through other parts of Canada and the U.S. in 2000. Iceberg Vodka is a premium vodka currently available for sale in Canada, the U.S., the Ukraine and Japan. Concepts specializes in the launch and relaunch of products and services predominately in the arts, leisure, hospitality and high technology sectors.