IMG IS GOING TO THE GAME
By Adnews Staff
IMG Canada and the Canadian Soccer Association both of Toronto have announced the formation of a new marketing partnership called Soccer Canada Properties. SCP will deliver improved television distribution, increased sponsorship and promotion of the game in Canada. The sports marketing firm has acquired all of the marketing and television rights for Soccer Canada. An eight year deal has been signed with CTV to air games on SportsNet and the CTV Network.
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