POLAROID CREATES INSTANT ONE-TIME USE CAMERA
By Adnews Staff
Polaroid Canada Inc. of Toronto has introduced its newest camera designed for instant results. "Polaroid Pop Shots gives you the benefit of a one-time use camera with that Polaroid plus of instant photos," business development manager, Polaroid Canada, Ahsan Zaman said in a release. The instant, recyclable, one-time use camera comes loaded with film for 10 instant pictures in a portable package. Features of the new camera include: a built-in electronic flash, a mercury-free battery to power all camera functions and exposure electronics and optics designed to give evenly exposed, sharp color pictures. Pop Shots hit the shelves at retailers in Canada and the U.S. March 1. A national PR campaign, including media relations to advertise the product, is being used. Polaroid is planning a summer campaign to advertise Hot Shots. Advertising for Polaroid is done by BBDO Canada. PR is handled by Langdon Starr Ketchum of Toronto.