GLOBE AND MAIL READERSHIP INCREASE
By Adnews Staff
An audit done by KPMG Chartered Accountants for The Globe and Mail has been completed and the results released of the 1998 circulation report for the national newspaper. According to the results, the average circulation of the Globe increased 2.9% from 321,166 to 330,679 (Monday to Saturday). Saturday's circulation is up 3.4% from 381,783 to 394,953. Figures from the report also show the Globe's circulation has increased across Canada, particularly in Alberta and British Columbia. The Globe made significant changes last year including: a major newspaper redesign with the addition of editorial color, the launch of a weekly technology section, the launch of a website, expanded arts and leisure coverage, the introduction of a new personal health feature, the creation of a stand-alone sports section in the national edition, extended deadlines in Calgary and Vancouver, as well as the addition of a variety of new reporters and columnists in bureaus across Canada. The results of the audit also reveal that over half of the Globe's total circulation comes from subscriptions. In a release, the Globe is keen to point out that this increase in circulation occurred despite the launch of The National Post. The Globe and Mail is a division of The Thomson Corporation, a worldwide communications company.