DUREX CANADA AND WIDE MOUTH MASON TEAM UP
By Adnews Staff
Durex Canada of Concord, Ontario is kicking off the start of its Durex Wide Mouth Mason Play It Safe awareness campaign with a giant pink bus. The campaign to promote sexual wellness and condom use among younger Canadians teams Saskatoon-based band Wide Mouth Mason with Durex Canada. Together both Durex and Wide Mouth Mason will ride the "Iron Sheik" bus into cities across the country promoting safe sex. Thousands of condoms will be distributed at concerts and at HMV music store appearances throughout the tour. Brochures about condom knowledge will also be handed out. The tour began this week in Charlottetown and runs for 30 shows, ending April 16 in Edmonton. Advertising for Durex Canada is done by MacLaren McCann of Toronto. PR is handled by The GCI Group of Toronto. Durex Canada is the distributor of Durex Sheik, Durex Ramses, Durex Comfort, Topaz, Gold and Tropical condoms.