MARKETING DATABASE SOLUTIONS FINDS THE ANSWERS IN IDC
By Adnews Staff
Information Driven Communications of Etobicoke, Ont. is the result of a company formation by Marketing Database Solutions. IDC is a marketing services company specializing in database marketing and loyalty programs. It develops and manages loyalty programs for its clients, including Avery-Denison, M&M Meats, Home Hardware, National Grocers, People/Mappins Jewellers, Searle, Kraft, Polariod and Thrifty. Wayne Morris, who was president of Marketing Database Solutions, heads up the company as president. Ed Neville, who was Morris' partner, will not be a shareholder in the new company. Marketing Database will continue to exist but will gradually be "wound down", Morris said in a release. According to Morris, IDC is the result of a new era of database marketing and will offer a full range of services, including the design, development and management of database marketing to the transfer of information into customer understanding. Advertising for IDC is done by TCP Direct of Toronto.