HOLMES & LEE SELLING WITH RE/MAX
By Adnews Staff
Holmes & Lee of Toronto has been awarded the branding assignment for RE/MAX of Mississauga, Ont. The campaign was awarded to the agency without a review in January. The first campaign will use billboards and poster advertising to present simple scenes of a satisfied customer in a new home. "This is all about a shift from "agent perspective" to "customer perspective", said Holmes & Lee president, John Lee in a release. Additional advertising including print and television ads are planned for the Fall. Media buying for RE/MAX is handled by Genesis Media of Toronto.
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