MACLEAN HUNTER MAKES SENSE
By Adnews Staff
Toronto-based Maclean Hunter Publishing Ltd. has announced the launch of MoneySense, a new magazine for Canadians who want financial control of their lives. The new publication will provide the knowledge and confidence Canadians need in managing their own financial investments and money matters. MoneySense will be written for English-speaking Canadians with above-average income and education and some accumulated assets. A preview issue will be available in May with distribution of 150,000 copies. Advertising for the preview issue will include print and radio ads. Advertising for MoneySense will be done by Ranscombe & Co. of Toronto. The launch will take place in September with a circulation of 100,000 of which 50% will be paid for, followed by issues released in October and November. A full advertising campaign is also planned for the Fall in conjunction with the launch of the magazine. Next year, MoneySense will increase its frequency to eight issues and will reach 100,000 fully-paid circulation during the year. MoneySense is published by Maclean Hunter Publishing Ltd. and owned by Rogers Media Inc.