IVISION SEES CAMPLUS IN ONTARIO
By Adnews Staff
Montreal-based iVision Integral Inc. is adapting its Acces-Jeunes program in Quebec for Ontario with the launch of CAMPLUS, the loyalty program for students and adults under 34 years of age. The program combines traditional and electronic media in the form of a print guide, a member card and a virtual guide. The program will makes its debut in September 1999, where 250,000 young adults in Ontario will receive the CAMPLUS card and guide at the beginning of the school year. To advertise the program, iVision will have booths set up in 19 colleges and universities across Ontario for a month long promotional campaign. The program gives young adults discounts of several thousand dollars per year on products and services. The discounts are offered from a network of sponsors/partners selected according to the choices and lifestyle of young adults. Members can also participate in special promotions and contests held by sponsors of the program, which includes insurance companies, banks, restaurants, sporting goods stores, video clubs, optometrists and more. iVision is an interactive marketing company created last year. Advertising for iVision is done in-house.