TRULY LINE COMES TO A ZELLERS STORE NEAR YOU
By Adnews Staff
Zellers Inc. of Brampton, ON is launching "Truly", a new line of private brand products, designed to offer Zellers customers, particularly mothers, "Everyday Value Pricing" and lower prices on everyday household items. The first Truly products are now making their debut in Zellers stores nationally. Truly will eventually extend from food, family apparel and household products to other categories. The initial launch, however, is concentrated in three major categories: Health and Beauty Aids, Household Products and Fashion. The first items in the Household Products line include baby products (Truly Baby), skin and hair care (Truly Beauty), bathroom tissue (Truly Soft) and paper toweling (Truly Absorbent). As part of the Truly Beauty brand, a line of professional, salon-quality hair styling products is also being introduced. In Zellers' Pharmacies, a line of herbals (Truly Natural) and vitamins and supplements (Truly Health) is being launched. The Truly brand is being supported with a new national television advertising campaign created by Ogilvy & Mather Advertising of Toronto. The Truly line is the third in Zellers' recent major brand launch, following Martha Stewart Everyday Home and Cherokee, a signature brand of family apparel and accessories. A division of the Hudson's Bay Company, Zellers has over 300 stores across Canada.