MCG BECOMES THE MARKETING CONSULTING GROUP
By Adnews Staff
Toronto-based MCG Media Consulting Group has announced the company will change its name to The Marketing Consulting Group. Working under the new title, the firm plans to extend its services to Canada's top advertisers and mid-size fast track companies. The group provides consumer and business-to-business marketing research services and now includes services such as customer service tracking, new product development testing, competitive intelligence services and brand and media effectiveness tracking services. The Media Consulting Group's president is former MCG managing director Tom Keane. No plans to promote the name change have been confirmed.
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